Creative Strategy
Telling the Story
Sometimes the client has ideas, but not the entire picture. The two campaigns below are projects I managed from start to finish, pitched, and even helped produce.
Beaverton Auto Group
Lot Lounge
Our goal here was to show how easy it is to buy a new car at Beaverton Hyundai. We needed to capitalize the announcement of Hyundai Shopper Assurance. I led the team and we created the "Certified Stress Free" concept with which we wrote the script to Lot Lounge. Fun fact: that's me driving the cars that skid into frame!
Portland International Auto Show
Meeting Up
With the explosion of online research in the auto industry, we needed to give people a reason to visit the Auto Show. We were able to take the client's idea of filming a couple researching in their living room, and produce this commercial showing the couple actually at the show and a VO telling the viewer to supplement their digital research with in-person research. The client liked the ad so much, they offered this templated version to other Auto Shows around the country.